The third in my series, “How an Ezine Can Improve Your Business”. Today let’s see how an ezine can drive sales.

It’s not unusual for a well-written ezine to achieve sales conversion rates of over 40%. An outstanding number when you take into account the average banner ad click through rate is less then 1%.

Why are conversion rates so much higher for ezines?

The typically email user averages around 100 emails every day. Most of them junk but a few a full of quality information that they just can’t wait to read. They quickly delete the rest and read their favorites in depth. If they are actively participating in your community chances are your ezine is the one they are just waiting for.

Your readers trust, they recognize you as an expert. When you make a recommendation they listen. Herein lies the power. You begin making promoting your products in a deliberate but respectful manner, and the best part of all your readers will listen.

Stay tuned for tomorrow’s tip as I continue my series on “How an Ezine Can Improve Your Business”

This entry was posted on Wednesday, October 4th, 2006 at 5:32 pm and is filed under E-zines.